Who we work with
A word from one of our clients . . . . .
‘We recently commissioned Principles to conduct qualitative research for Musgrave and we were delighted with the project from start to finish. Given the importance of this particular project, I was initially reluctant to commission an agency that I hadn’t worked with before, but it was clear from the quality of the Principles proposal that they had taken the time to understand our market and the challenges faced by our business. The whole project ran smoothly, on time and to budget, with minimal involvement needed from our team. The enthusiasm and professionalism of the Principles team and the insightful output was commented on by everyone who attended the final debrief, leading us to commission another project with Principles almost immediately’