put us to the test

Call Debs Binks on 0113 2262266

So who are Principles Research & Strategy?

Over 25 years, Principles Research & Strategy has grown from a small company working solely within Principles Agency to a full service qual & quant research plus strategic planning agency in its own right.

We remain part of the £25m turnover Principles Communications Group but work as a separate company with most of our clients being independent of the group.

And we’ve not just grown in size. Over the years, our realworld™ techniques and methodologies have helped us expand on conventional approaches. Using a combination of traditional and innovative strategies enables us to completely immerse ourselves in the lives of consumers: what they think, how they act and what really makes them tick.

Click here to sneak a peek at an overview of what we do.

Key contacts

Debs Binks, Research DirectorDebs Binks, Research Director
Debs has always been fascinated by consumer behaviour and shaping products & brands to meet consumer needs; she studied Marketing at Uni before working in the Marketing team at Cranswick Country Foods. She’s passionate about retail, having worked for agencies including Retail Why (part of Bezier) and Counter Intelligence Retail and for clients such as L’Oreal, M&S, Kraft and Diageo. She particularly enjoys segmentation and proposition work and has been heavily involved in both since joining Principles in late 2012. Debs’ secret skill is the ability to recall the most random facts – who else would know about the existence of an element called Einsteinium?