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Qualitative research

qualativeFrom time tested classics to newer approaches, we love getting up close with consumers, understanding their state of mind, reactions and opinions. We love the more casual hang out style of research to observe life style, behaviours and natural habitats, as well as content structured qual. We incorporate a whole host of techniques to get closer to brands, categories, reactions & thoughts.

Pre tasks & live tasks trigger deeper memories so that consumers can talk more richly & meaningfully about their experiences, they tap into other places in the brain critical to decision making, encouraging multiple perspectives and taking emotional & rational context into account.

We love our tools and effectively add depth, context, understanding, individualisation & colour to qual consensus.