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realworld™ approaches include: ethnographics, vox pop filming, pre-tasking / sensitising, video diaries, in-touch follow-up techniques, snowballing / peer research and behavioural trackers / customer journeys. We also apply projective techniques such as commentating procedures, mind set recreation, log-booking, scrap book construction, purchase tests, subject commentating, chronicle completion, life projection, adoption and surrogacy techniques, playback and planting steers / instigators.
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