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Retail & manufacturing

With long standing grocery & non-food clients, we have a wealth of experience working closely with retailers and manufacturers alike. Our experience spans from retail site planning & development, marketing communications, proposition/brand positioning, category U&A, category development, segmentation, merchandising, packaging, product ranging, NPD, service development, staff development, customer satisfaction and new initiative evaluation. In the fast paced grocery industry, we understand the importance of gaining strong, deep and quick insight from shoppers, providing clear paths for solution.

Working with both retailers and manufacturers means we also understand the importance of planning & strategy and developing strong, compelling & persuasive presentations to the trade.

We have also worked on a number of consumer segmentation exercises, revitalising existing typologies to re-creating them from scratch using deep qual, quant, clustering and workshops to immerse the business in their consumer and understanding where the business sits and can grow.

For clients such as UK Greetings, Ronseal and DC Thomson, these typologies are at the heart of everything they consider, develop and launch.