put us to the test

Call Debs Binks on 0113 2262266

NPD & wider proposition development

We work with many different brands at many different levels, from generating new ideas, to concept evaluation, proposition development, New Product Development assessment, category fit, targeting & acceptance, product testing, brand name development, packaging design and marketing communications.

Behaviours are just as important as articulated opinions, we’re sensitive to body language and how engaged consumers are with the new idea, from their enthusiasm to how easily they envisage using a product or service and in what context. Our workshops and integrated consumer research help to understand an idea beyond its initial positioning, relevantly developing & refining it to maximum potential.