put us to the test

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Lifestyle, U&A

Consumer understanding is our favourite pastime, hanging out with consumers, watching their behaviour, exploring topics and experiences with them – it’s highly insightful and enjoyable. realworld™ techniques thrive here, from creative collaging, to understanding & watching the role of peers, to dinner dates, home audits, in-store experiments to consumer spies, fact finders & trackers.

Whilst highly enjoyable, this does not take away from the value & insight they can provide into the natural world of our consumer. Video diaries, blogging and frequent opportunities to download & share opinions critically provide a real life viewpoint, grounded & contextualised by everyday life.

More conventional qual & quant also plays a huge part in providing explanation & consensus, whilst realworld™ can pick out specific nuggets of delight to add realism & context.